News//Budgets
21 October 2013
Never stop starting something: DEMNER, MERLICEK & BERGMANN start new campaign with LIBRO
The retail chain LIBRO makes a return to Austria’s screens with the help of DEMNER, MERLICEK & BERGMANN. The new campaign starts on October 20th, 2013 and all signs point to the start.
14 October 2013
New campaign: DEMNER, MERLICEK & BERGMANN Make(s)-A-Wish
The Make-A-Wish Foundation has made it its task to fulfill seriously ill children’s biggest dreams. For every wish come true the children find new encouragement and it helps forget the suffering caused by their illness.
07 October 2013
Nature’s miracle. DEMNER, MERLICEK & BERGMANN create ‘Miraculees’ - a new house brand for REWE International AG
Whether small or large, colorful or crooked: Starting now, BILLA, MERKUR and ADEG sell fruits and vegetables that don’t necessarily correspond with the common opinion of optical standards, but leave absolutely nothing to be desired taste-wise. Themed ‘using instead of wasting’, REWE International AG wants to fight against the widespread throwaway society.
02 October 2013
Advertising as art. ‘Look Twice’ campaign for the Styrian Autumn in the current ‘BrandSchutz // Attitudes of Intolerance’ – exhibition in Jena
In Germany, Jena to be exact, the exhibition ‘BrandSchutz // Attitudes of Intolerance’ can be seen until November 17th. BrandSchutz - a joint project of the Department of Art History at the University of Jena, and the Jena Art Association, initiated this exhibition.
30 September 2013
Bank Gutmann launches first advertising campaign ever.
Founded in 1922, the Private Bank Gutmann specializes in asset management, managing customer funds of more than 16.8 billion Euros. A considerate responsibility, that has not gained much press. In this ever-changing media environment, in which competitors are currently strengthening their position, it is time for the traditional Viennese institution to present its services.
Five print ads display the key areas of the banks’ clientele and the associated services by Bank Gutmann.
This creative implementation was preceded by the development of a strategy in which the client and the agency DEMNER, MERLICEK & BERGMANN jointly worked out the brand essence and summarized it in a slogan: ‘Money. And how to keep it.’
‘Our slogan incorporates the core requirement of our clientele. The print ads capture life situations with charm and wit, portraying that a responsible use of money allows for additional opportunities and more security.’ said Chairman of the Board Bank Gutmann AG Frank W. Lippitt.
25 September 2013
New Business: DEMNER, MERLICEK & BERGMANN wins HEUTE (today)
In early summer, the daily newspaper ‘Heute’ (Today) invited agencies to join their pitch presentation. DEMNER, MERLICEK & BERGMANN clearly prevailed in this competition against account holder Lowe/GGK and Jung von Matt.
16 September 2013
DEMNER, MERLICEK & BERGMANN quietly plasters away!
ARGE Shine Marketing sets the second focus of its campaign and talks about soundproofing. Although quietly, but unmistakably. In springtime, DEMNER, MERLICEK & BERGMANN started the ‘plaster well, live better’ campaign for the collective account of Austria’s leading plaster manufacturers.
16 September 2013
Hofstädter has another bold move up his sleeve
DEMNER, MERLICEK & BERGMANN with a new TV spot for meat and sausage brand Hofstädter of REWE International Corp.
06 September 2013
A wink in the Austrian elections
During the highly anticipated international match between Austria and Germany in the Munich Allianz Area tonight the SPÖ (Social Democrats) interrupts its election campaign in order to mobilize the solidarity of Austrians.
03 September 2013
The sweet side of the Riding School
In the new TV spot from DEMNER, MERLICEK & BERGMANN for Vienna Sugar the sugar-sweet side of the Lipizzaner is put to show once again. This time, the spot includes a female pupil.
02 September 2013
Get rid of excess kilowatt-hours with WIEN ENERGIE (VIENNA ENERGY) and DEMNER, MERLICEK & BERGMANN
Every child knows that energy is a valuable asset, which should be used responsibly. However, the awareness alone does not mean that people actually know how to use energy responsibly, without sacrificing comfort. Here lies a great need for education.
18 July 2013
First of all, life never plays out. Secondly, as one might think. Third, the new Wiener Städtische campaign.
No matter what happens, Wiener Städtische is always there for its customers. Because really, life rarely ever sticks to plans.
08 July 2013
Why everyone is all about QUICKEN these days…
Starting now, Austria quickens. With the new Quick charge card, which also allows contactless payment and the associated launch campaign from the makes of DEMNER, MERLICEK & BERGMANN.
01 July 2013
DEMNER, MERLICEK & BERGMANN and VIENNA ENERGY take the traffic of the future one step further.
For many people e-mobility is still a topic that lies in the future and has little contact to everyday life. Demonstrating that this way of thinking is outdated, DEMNER, MERLICEK & BERGMANN and VIENNA ENERGY come up with a new and trend-setting campaign.
20 June 2013
NEW BUSINESS: A trip around the world: checkfelix takes off with DEMNER, MERLICEK & BERGMANN
Summertime is travel time. Those are the thoughts of the tragic hero of the new spots. His attempt to travel to Brazil on a shoestring budget proves to be quite a disaster. A tragic ending, that fully plays into the claim of the travel-search provider: checkfelix or check nothing!
11 June 2013
BORN TO BI STYLED
What makes life worthwhile? Friends, fun, time spent together, and a little bit of craziness – perfectly styled of course. This is how the new BIPA campaign by DEMNER, MERLICEK & BERGMANN presents itself, accompanied with a new interpretation by the BI BAND of the old-school disco anthem ‘Born to be alive”.
03 June 2013
Vienna Energy: The energy of the future
Energy-change is the word on everyone’s lips. Therefore, Vienna Energy – as an activist of the energy-change – has taken upon the topic ‘Renewable Energy’ in its latest campaign. The goal of Vienna Energy is very clear: To increase the share of renewable energy to 50% by the year 2030.
27 May 2013
There’s a toilet paper shortage in the advertising block!
New mömax TV-spot from DEMNER, MERLICEK & BERGMANN
15 May 2013
DEMNER, MERLICEK & BERGMANN with Red Noses
In absolute seriousness the agency created a new look and campaign for the Red Nose Clowndoctors.
13 May 2013
Friends of the Bees
JA! Natürlich TV-spot from DEMNER, MERLICEK & BERGMANN puts the spotlight on current bee issue.