News//Budgets
Stiegl looking for friends!
DEMNER, MERLICEK & BERGMANN and Stiegel increase your circle of friends.
You can never have enough friends! Whoever wanted to be part of a large circle of friends has now the opportunity to be just that, since Stiegel founded the first Beer Rewards Program in Austria: The “Stiegl Freundeskreis” (“Stiegl Circle of Friend”). As a member you can expect numerous benefits such as discounts on exclusive hotel stays, VIP tickets for sport and cultural events as well as fan items in the Freundeskreis Rewards Store.
The concept is very simple: Register, enter the codes of the Goldbraeu bottle caps at www.stiegl-freundeskreis.at and you are ready to exchange your points for splendid rewards. As part of the launch of the unique in Austria Rewards Club is a great promotion where you can win Stiegl for life. Many didn’t want to miss out on that opportunity: Within just a week from start, 4600 codes were entered online and over 600 new friends registered.
DEMNER, MERLICEK & BERGMANN are in charge of publicizing the launch. For this purpose, Ads, TV Commercials, PoS Displays and direct mail pieces were developed.