News//Budgets
Rooster or egg?
DEMNER, MERLICEK & BERGMANN with new campaign for Moosdorfer pioneer project from Ja! Natürlich.
The eggs of Moosdorfer house hens are smaller, but much finer and quite literally “made with love”. This of course, is the result of all the delicious food and the free running around, but of course it’s also the minimal stress the hens are exposed to while laying the eggs.
The piglet and the farmer uncover in the radio spot, that the rooster equality is not far off and animate to purchasing the “made with love”- eggs.
Ja! Natürlich launched the Moosdorfer pioneer project, in which also rooster-chicks may grow up gaily. In addition to the radio spot the campaign is mainly supported by an online animation spot, which lovingly informs about the project.
Furthermore the Moosdorfer house hens crowned the cover of the Krone newspaper and explain in an ad, what is up with this world-changing egg.
Streaming banners round off this campaign.
Click here to see the online animation spot on janatuerlich.at.