News//Budgets
The farmer gets a rival.
DEMNER, MERLICEK & BERGMANN with new Ja! Natürlich TV-spot on ‘ethical animal husbandry’.
If there is one thing that lies heavy on the heart of Austria’s largest brand for organic products, then it is ethical animal husbandry. In addition to natural alimentation and a lot of contact to conspecifics, a main focal point is that all animals get enough outlets.
In the new TV-spot however, this leads to a minor misunderstanding. When piglet tells the farmer that the organics-teacher is on the pasture with ‘another’, he can barely tame his jealousy.
Stefan Ruzowitzky directed once again. Radio spots, print ads and an online action, which makes the outlet of the animals tangible, round off the emphasis of ‘ethical animal husbandry’.