News//Budgets
190 years Wiener Städtische: Anniversary campaign from DEMNER, MERLICKE & BERGMANN
For over 190 years Wiener Städtische has been caring about its customers and taken their worries upon them in any given situation. And that life always happens differently as one has planned is beautifully portrayed in the new campaign created by DEMNER, MERLICEK & BERGMANN.
Opening of the anniversary campaign is the ‘Lightening’-campaign. This should sensitize people about the consequences of possible severe weather conditions and bring awareness to the importance of a suitable insurance: because life always happens differently as planned.
An optical ‘historical opposed to now’ implementation stages the 190-year anniversary perfectly.
The campaign can be seen starting in the beginning of August on posters, ads and POS. Further support comes from radio spots.
Mag. Robert Lasshofer, General Manager: ”For over 190 we offer our clients assurance. The security of having a personal contact within reach. The assurance that in acute damages help is fast and efficiently processed. And furthermore the security of being able to fully draw the accrued additional pension in the future. This campaign is a further step to deepen this confidence bestowed in us.”