News//Budgets
Slow down with Stiegl!
DEMNER, MERLICEK & BERGMANN appeals in the latest image spot for the Salzburg private brewery Stiegl with the campaign-motto ‘The art of enjoying life’ for slowing down.
Not without reason is Stiegl one of those breweries allowed to title themselves with the quality characteristic ‘Slow Brewing’.
In high-quality imagery, director Claas Ortmann shows the story of a young hitchhiker, who has deeply internalized the ‘Slow Down’ lifestyle. Because of this he lets quite attractive ride-alongs pass by. Why? For a Stiegl beer, which he prefers to enjoy in peace and quiet on a hay tractor of a countrywoman. Andy Baum’s classic ‘Slow Down’, covered by Ryan MacGrath accompanies the spot musically.
The spotlight in ‘Slow Brewing’ shines on the use of modern technology to gently produce beer with the goal to give the end consumer a trustworthy seal for quality. The quality seal cannot be compared with any other one and is absolutely continuous. That means from the raw material to the dispensed beer. “That is exactly our philosophy on quality ‘from field to glass’”, says Stiegl-CEO Dr. Heinrich Kiener.