News//Budgets
The association “PflegerIn mit Herz” (“Caregiver with a heart”) and DEMNER, MERLICEK & BERGMANN say THANK YOU to all caregivers.
Austria has an exemplary Health and Care system, yet the topic of care giving still lacks enough attention. The “PflegerIn mit Herz” (“Caregiver with a heart”) initiative seeks to create and heighten awareness for caregiving and express a special recognition to all people, whether professionals or family members, who are providing care.
After last year’s great success with about 1500 nominations, the search is on for the third time to find the best and best liked caregivers in the country!
Anybody working in the caregiving industry can be nominated for “PflegerIn mit Herz” (“Caregiver with a heart”): licensed caretakers and nurses in all fields, nursing assistants, geriatric care workers, home helps, 24-hour carers, or relatives providing care can be submitted by mail (PO Box 25000, 1011 Vienna, Keyword “PflegerIn mit Herz”) or online at www.pflerin-mit-herz.at.
This year’s campaign for the association “PflegerIn mit Herz” was developed by DEMNER, MERLICEK & BERGMANN.
The new TV commercial can be seen starting September 8th; the initiative is supported by print ads, PoS posters, brochures and online banners. For the first time ATM screens of Erste Bank and Sparkasse are used to create awareness for the campaign and to motivate people to send in nominations.
“PflegerIn mit Herz” is an initiative of the Viennese Insurance Association, the Wiener Staedtischen Versicherung, Erste Bank and Sparkasse, the federal ministry of labor, social and consumer protection, the federal ministry of Science, Research and Economy as well as the chambers of commerce in Austria and the chamber of labor.