News//Budgets
BMW X4 and you, staged together. BMW and DEMNER, MERLICEK & BERGMANN produce interactive Live-Projection in Vienna’s MuseumsQuartier.
That the most recent addition to the BMW-X family is a real eye catcher is obvious. The brand-new BMW X4 combines the power of an SUV with the elegant lines of a coupe – simply a car that instantly stands out on the road. The BMW X4 not only is a joy to drive, it is also a joy to be seen in.
This thought inspired BMW, together with DEMNER, MERLICEK & BERGMANN, to stage the car appropriately with an interactive Live-Projections. The event took place during two weekends in August in Vienna’s MuseumsQuartier. Thanks to the interactive live approach, visitors had the chance to configure the BMW X4 to match their tastes. The activity provided visible fun to all participants. The interaction targeted people directly, ultimately creating a dialog between man and machine. The pictures of the evenings were published on the Facebook page of BMW Austria. The campaign reached over 33,000 people on Facebook and generated 13,000 photo-views and 3,600 likes.
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