News//Budgets
New Account: And the Schwedenbomben advertising account goes to: DEMNER, MERLICEK & BERGMANN and MEDIA 1 win Heidi Chocolate budget.
The Schwedenbombe, a unique ‘traditional product in pastry quality’ is saved and furthermore an integral part of Austria’s confectionary culture. DEMNER, MERLICEK & BERGMANN will make sure of that. DMB won the competitive presentation, to which Schwedenbomben owner Heidi Chocolate PLC invited numerous prestigious agencies.
An integrated strategy, as well as campaign planning of the brand positioning, creation to optimized media implementation has been presented, in which the agencies DEMNER, MERLICEK & BERGMANN and MEDIA 1 have worked together from the beginning.
The new campaign for the brand will start this fall. Gerhard Schaller, CEO of Heidi Chocolate PLC Niemetz Schwedenbomben, Austrian branch: ”We are making enormous efforts in production and distribution to ensure the availability of the popular Schwedenbombe. In the future we further want to support this traditional Austrian brand through advertising. That way, Austria’s most popular chocolate froth kiss ensures for a bombastic atmosphere on the radio and on TV.”