News//Budgets
10 years of bringing it straight to the point. “Heute” with anniversary campaign from DEMNER, MERLICEK & BERGMANN.
“Heute” (Today), Austria’s number 1 free daily newspaper celebrates its 10th anniversary! Reason enough to celebrate with a comprehensive anniversary campaign, designed by DEMNER, MERLICEK & BERGMANN.
As in the previous campaigns, this flight also portrays the topics politics, sport and society in the respective posters in a simple, clear and striking manner and shows what this free newspaper is about: to bring the information straight to the point.
The big anniversary campaign is rounded off with a radio, TV and cinema spot, which can be seen from the beginning of September, as well as a raffle with prizes worth 100,000 Euros.
Publisher Eva Dichand and CEO Wolfgang Jansky of “Heute” on the development in the last decade: ”We started 10 years ago with a circulation of 100,000 copies throughout Vienna. Nowadays people from Upper Austria to Burgenland read our paper with a circulation of over 640,000. Therefore we reach nearly 1 million people on a daily base throughout Austria! We want to celebrate that together with a new campaign and our readers!”