News//Budgets
Much beloved Austria-ice!
DEMNER, MERLICEK & BERGMANN create campaign for the new range of ice cream of Ja! Natürlich.
Why go all the way to Italy on holiday when you get the best ice cream right here in Austria? By collaborating with the innovative Kremstaler organic creamery Leeb, Austria’s best in organic products bring an ice-cream made purely of Austrian and organic ingredients, named ‘Kremstaler Eismacher’ (‘Kremstaler Icemaker’) on the market.
In addition to creating the new product design, DEMNER, MERLICEK & BERGMANN are in charge of the classic advertising campaign. The many, innovative flavors of the Ja! Natürlich organic ice-cream are being advertised via visually appealing and flashy posters, an online skills game and a radio spot, in which the piglet explains to the farmer how it will make the organics-teacher melt not only by indulgence.
The campaign is currently on air.