News//Budgets
New in the BIPA-product range: Environmental Protection
The new BI GOOD-campaign from DEMNER, MERLICEK & BERGMANN works in two phases. In the teaser-phase the headlines give the impression that the anonymous sender stands critical towards environmental protection. But through the later addition of the BI GOOD products, the actual meanings of the statements are turned into positive.
Since the end of August the adverts can be seen on 24-arc posters, city lights, rolling boards, at the PoS and on the BIPA leaflet. The product design is by section d. The BI GOOD logo, PoS and the entire outdoor advertising presence comes from DEMNER, MERLICEK & BERGMANN.