News//Budgets
19 March 2013
DEMNER, MERLICEK & BERGMANN show sportsmanship with Wien Energie
Another year has passed, and to celebrate the 10th anniversary of Wien Energie (Vienna Energy) Sports Weeks, sport enthusiasts get more than they could have hoped for. It really does not matter if someone is actively participating, or is there to cheer on their favorite athlete(s). Themed ‘A city gets fits’, numerous sporting events and activities evolving around sports, fitness and health take place March 17th to April 14th 2013.
28 February 2013
mömax presents: The Holy Chair
DEMNER, MERLICEK & BERGMANN react to the surprising resignation of Pope Benedict XVI. with a series of ads.
05 February 2013
DEMNER, MERLICEK & BERGMANN starts plastering!
A new campaign sets the mood for a building material that has been around and has accompanied people for thousand of years: plaster.
11 January 2013
VIENNA STÄDTISCHE awards DEMNER, MERLICEK & BERGMANN with Etat
Wiener Städtische invited five agencies to pitch last year. Advertising- and Sponsoring Manager Sabine Weiss: ”Based on our briefing, the agency DEMNER, MERLICEK & BERGMANN presented the most convincing and refreshing new advertising campaign.”
14 December 2012
DEMNER, MERLICEK & BERGMANN bang the plaster!
DEMNER, MERLICEK & BERGMANN score the pitch for the ARGE Shine Marketing account – the association of Austrian plaster-producers.
The mineral construction material plaster has proven itself for thousand of years and has countless benefits. Constructor, builders and architects are now raising awareness about this material again.
For this reason, nine Austrian manufacturers and distributors of plaster have joined forces and formed a consortium for joint advertising.
A successful pitch has secured DEMNER, MERLICEK & BERGMANN this account.
The agency impressed with simple, yet spectacular ideas that dramatize the advantages of this material in a humorous and life-like way. And therefor well position plaster.
The launch of the campaign is planned for spring 2013.
27 November 2012
Remote control for your home.
With the new Easy Home control by Vienna Energy, your own home can be easily remote-controlled via Smartphone or the Internet. Thus, radiators, lamps and small electrical appliances can be turned on or off by the push of a button.
The benefits – apart from optimizing energy costs - are being displayed by a lovely couple in this launch-campaign. The two are being faced with an escalating house party by their youngsters. But just before things turn to worse, the parents take out the remote control, and without further ado, end the party. Much to the surprise of the young party guests.
Accompanying the spot, which can now be seen on TV and at the movies, there are print ads, online banners, info screen ads and POS communication in Vienna Energy Customer Service Centers, as well as dialogue marketing, to inform about this new home automation as much as possible.
23 November 2012
See the specialness. Not the disability.
For the past 40 years, the campaign ‘Licht ins Dunkel’ brings hope to the lives of children and young adults who fight life with some sort of disability.
And for the 16th time in a row, the advertising campaign for Austria’s largest humanitarian relief operation comes from the agency DEMNER, MERLICEK & BERGMANN.
13 November 2012
Guad (good) Appetite!
Lets recall: Ever since parent-teacher night, the farmer has madly fallen in love with piglets Organic-teacher. The fact that she is coming over for dinner makes him even more nervous. Luckily, piglet has dished up a storm and rumor has it that the Organic-teacher will bring something along as well.
05 November 2012
Featuring: Children
Since 1944 Sylvia Rotter revolutionized the theater work with children in collaboration with an international team of renowned artists. Starting now this successful concept, the ‘Rotter-Method’, is being supported by a corresponding online performance.
DEMNER, MERLICEK & BERGMANN created and implemented the website for the Viennese Children’s Theatre.
31 October 2012
Energetic performance-show by DEMNER, MERLICEK & BERGMANN
Wien Energie is the largest regional energy provider in Austria. That is clearly not all, as the new print campaign created by DEMNER, MERLICEK & BERGMANN for the energy service provider demonstrates.
31 October 2012
Möbelix stirs it up!
As part of the Möbelix ‘Almost-for-Free-Show’ 3D-characters can have a guess at the amazingly low prices of Möbelix products and can also win them.
Now the ‘Almost-for-Free-Show’ makes surprise visits to Austrian homes as part of their tour. Presenter and new testimonial is soccer-legend Toni Polster, who brings the slightly overwhelmed candidates on the right price track with his famous sense of humor.
29 October 2012
Movement within the economy:
This time around, the kids invest their energy in a keen vision of the future, which they title ‘Science-Deployer’. ‘We are welcome all over the world. Because wherever we land, we bring along movement’, as it says in the mini documentary, which can now be seen on TV, in print, and online.
01 October 2012
Pitch as artistic intervention:
They hit a home run again. The Styrian Autumn surprised once more with a distinctive feature: an advertising pitch. Dana Yahalomi from the Israeli artist group Public Movement invited the agencies Metahaven from the Netherlands, Love Tensta from Sweden and DEMNER, MERLICEK & BERGMANN to develop a campaign on “Rebranding European Muslims” and to present it at the grand gala of the Styrian Autumn.
29 August 2012
The best in organic!
What would the piglet be without its organic apples to snack on? A question the farmer asks himself after hearing on a hitherto successful teacher/parents’-evening, that the Organic teacher keeps munching away on piglets’ snacks.
14 August 2012
Flüxin’ unreal – What kind of Stiegl is this?
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DEMNER, MERLICEK & BERGMANN creates new campaign for Flüx, Austria’s first brewed lemonade.
The Stiegl-brewery in Salzburg stays true to its innovating passion and launches Flüx, their first lemonade.
26 June 2012
Refreshingly bitter: DEMNER, MERLICEK & BERGMANNs new campaign for Vöslauer Balance Bitter
Austria’s number 1 in terms of mineral water has a newest addition - one with great potential of being a summer hit.
26 June 2012
mömax fights back sexual harassment
It is very unfortunate that sexual harassment is still an issue in times like these, and that the hand of a supervisor touches an employee or female colleague in an inappropriate way. Far too often the victims accept this inexcusable intrusion of privacy.
13 June 2012
The outspoken truth about „sugar-free“
„Sugar-free“ is the supposed epitome of a balanced, healthier diet. But what nobody really likes to say, or point out is, that when sugar is being replaced in drinks or foods, then usually by super-tasty alternatives like Acesulfame, Cyclohexylsulfaminsäure or Stevia-Glycoside E960.
01 June 2012
Natural energy for tomorrow: DEMNER, MERLICEK & BERGMANN shows how Vienna Energy secures the energy for the future.
The new Vienna Energy campaign shows, that right now is the time when the right steps are taken to ensure continuous energy supply in the future.