News - Five BMW M models, three Flying Bulls Alpha Jets, a blocked runway and tons of high-speed maneuvers. (2014)

News//Budgets

Five BMW M models, three Flying Bulls Alpha Jets, a blocked runway and tons of high-speed maneuvers.

What flying and driving have in common? One is to find out in the fast-paced spot for the BMWstories-platform, produced by BMW Austria in cooperation with Flying Bulls and The Red Bulletin.

BMWstories is the new online-platform for millions of personal stories about BMW – by and for friends and drivers of the brand. All of the stories are evocative, surprising, exciting and personal stories of people and the unique pleasure of driving. The Austrian contribution specifies on the common element shared by the Alpha Jets and the BMW M vehicles – the Head-Up Display. This feature projects all relevant information into the visual field of the driver and has been used in aviation for decades.

In the film, which was jointly produced by the advertising agency DEMNER, MERLICEK & BERGMANN and the Munich film production Hochkant, a pilot explains how the Head-Up Display supports him on a day-to-day basis. While driving and while flying.
For this one sees impressive aerobatic maneuvers, which are simultaneously perfectly simulated with high speeds by BMW precision drivers on the ground.

BMW Austria Marketing Director Gerald Krainer: “The result of this collaboration is a spectacular film that conveys the functionality of the innovative BMW Head-Up Display in a unique way.”
The complete story can be seen online at www.bmw.at/bmwstories.

(PR)