News//Budgets
Wiener Städtische launches new car campaign: “Paul Badluck” comes
“Paul Badluck” is best described as the living proof of a notorious, but lovable schlemihl.
It’s not always easy for him, but he has a sunny demeanor and enjoys life nevertheless.
He is insured with Wiener Städtische and knows he can always rely on them as an insurance partner. So, despite his constant misfortune he does not worry about his future.
With the individual Wiener Städtische car insurance, clients enjoy more benefits than the law requires. Whether its liability, collision, and accident or leasing, Wiener Städtische offers its clients a 360-degree service: nonstop protection, help and mobility.
Chief Executive Mag. Robert Lasshofer: ‘Our new advertising campaign, which was created together with DEMNER, MERLICEK & BERGMANN, shows in a very creative and fun way that Wiener Städtische stands by its clients in any case as a reliable partner. Efficient coverage and service at the highest level – that even impresses our ‘Paul Badluck’.’
The charming new ‘Paul Badluck’ campaign can be seen on air these days throughout Austria and across various media channels. The prelude is a TV-spot, which is being supported by a cinema spot, POS, online banner as well as social media.