News//Budgets
DEMNER, MERLICEK & BERGMANN challenges being hungry as a bear!
For the launch of the new Chef Menu XXL campaign, the Vienna based agency DEMNER, MERLICEK & BERGMANN challenges the proverbial hunger of a bear to life. In the TV spot, the little chef challenges a roaring bear. But do not fear – the bigger Chef Menu portions calm the grumpy giant.
The TV-campaign starts September 21st. Ron Eichhorn was the director and Mican Film produced the advertising strip. Thanks to the specifically designed online game ‘Bear’s Hunger Games’ the ravenous hunger can also be beat online. Flyer and POS complete this campaign.
Chef Menu is thrilled with the new XXL-campaign, as it “consciously deviates from the hitherto existing communication strategy and reaches a new target group with an enhanced product portfolio”.