News//Budgets
Where the Super Eagles are rooted, is where their wings grow.
New Volksbank (People’s Bank) campaign focusing on regionalism by DEMNER, MERLICEK & BERGMANN now on air.
The Super Eagles, including Stefan Kraft, Michael Hayböck, Gregor Schlierenzauer and others may travel the world, but wings grow them only where it is the most beautiful – namely at home in the region: There, the local mountain turns into the weight room and the meadow high up on the mountaintop turns into a haven of tranquility for the athletes.
‘Regionalism always was and is an essential topic and central part of our actions at Volksbank. It is exactly this proximity to people that we want to communicate with this campaign.’, said Helmut Wurian, Management Volksbank Network Marketing about the new Super Eagles storyline.
The campaign, which can be seen starting January 8th throughout Austria, includes print, TV, online and POS-materials. Nico Beyer directed the TV-spot and the photographer of the campaign was Dieter Steinbach.