News//Budgets
Wiener Städtische insures for over 190 years:
Anniversary campaign Part II by DEMNER, MERLICEK & BERGMANN
Life never plays out as planned! That is why the Wiener Städtische is committed to their clients in all various walks of life – today, in the past and in the future.
The 190-year anniversary is set by continuing the ‘Then/Now” realization by DEMNER, MERLICEK & BERGMANN.
The motive ‘Lightning’ has been replaced throughout Austria by new, media-overlapping motives, which concentrate on the upcoming prevention focus. Prelude is the TV spot, which is supported by radio spots, ads, POS advertising and online banners.
CEO Mag. Robert Lasshofer: “For a worry-free future it needs the assurance of being able to make demands on the fully accumulated private pension – today more than ever before. We as a reliable partner inform and advise our clients in this essential point, which enables them to look forward to their own pension and have a carefree look ahead. We have created a special information service for our clients, the pension account- service weeks. This is where they receive extensive and detailed information on the topics pension accounts and pension insurance plans by our experts.”