News//Budgets
Running instead of paying: The run-for-water dispenser from Vöslauer
VÖSLAUER and DEMNER, MERLICEK & BERGMANN present the first vending machine, which doesn’t take money – but collects steps.
This year’s RUN-campaign with actress Lily James showed just how well running and Vöslauer go hand in hand.
Now it’s been taken a step further, namely with the run-for-water dispenser ‘Laufomat’: An interactive citylight recognizes running movements via a sensor and - voilà – one gets a bottle of Vöslauer from the connected dispenser.
Witty quotes on the floor, as well as striking station branding attract attention around the machine.
Anyone interested in trying or running the Laufomat can still do that until the middle of October at the Danube Canal, near Urania.