News//Budgets
Special treatment anyone? New campaign from DEMNER, MERLICEK & BERGMANN for Vienna Energy (Wien Energie).
Vienna Energy doesn’t stop by offering electricity, gas and heat - with its new app it also offers plenty of super special treatment.
No need to be a superstar or diva to feel important, Vienna’s largest energy service provider has everyone covered with VIP status: With the brand new ‘Special Treatment App’, Vienna Energy starts an attractive customer loyalty/ benefit program with tons of free tickets, discounts and raffles for sports, art, wellness, fine dining and much more.
‘It was important for us to offer all current and future Vienna Energy customers an added value and find new ways of communicating. And we succeeded! No matter the age, everyone enjoys receiving special treatment!’, said Vienna Energy Marketing Director Alexandra Radl.
The launch of the app is part of an integrated campaign by DEMNER, MERLICEK & BERGMANN, which includes citylights, animated citylights, ambient-adverts at bus stops, ads, info-screen spots, online banner, mobile app install ads, a microsite as well as a promotion with Viennese sausage stands. The first 500 people to download get a free pair of sausages. (In German, special treatment is called ‘special sausage’)
The app for iOS and Android was developed together with Blue Monkeys and Vienna Network Lifestyle- and SV-Sportmarketing LLC and is available for free downloading on January 22nd.
Further information about the new Vienna Energy app can be found on http://www.extrawuerstel.at.