News//Budgets
14 January 2014
DEMNER, MERLICEK & BERGMANN and VIENNA ENERGY strike with a competitive edge.
Everyone knows that the energy market is a strong mover. Vienna Energy takes these movements of special electricity tariffs and passes the price advantages directly on to their customers. This sums up the emotional info-campaign from DEMNER, MERLICEK & BERGMANN.
08 January 2014
How anniversary campaign is that?!
The number one electronic retailer celebrates its 20st birthday. To have all of Switzerland partake in this great event, the Viennese advertising agency DEMNER, MERLICEK & BERGMANN created a multichannel-campaign themed ‘How anniversary is that?!’, inviting everyone to join the celebration.
07 January 2014
Vienna Energy solves pet-alarm problem.
Wintertime means high season for robberies. But more often than not its not a thief who lets the regular alarm go off. Quite often pets cause the alarm to start screeching by activating the motion sensors.
VIENNA ENERGY has the perfect solution – the animal safe alarm.
02 January 2014
Best news first: the BIPA BestPRICE
BIPA got Austria shaking it – toddler to manager – and rightly so. From the beginning of the New Year, BIPA’s BestPRICE guarantees the best prices in Austria. With a zippy campaign DEMNER, MERLICEK & BERGMANN takes BIPA back to its roots.
20 November 2013
When a Super-Eagle flies in…
DEMNER, MERLICEK & BERGMANN with new film for Volksbank.
18 November 2013
OMV and DEMNER, MERLICEK & BERGMANN with documentary campaign on high seas.
In the new double-discover campaign OMV playfully shows children what grown-ups experience at OMV.
13 November 2013
So that no one has to walk his path alone. DEMNER, MERLICEK & BERGMAN with new TV-spot for Licht ins Dunkel (‘Light in the Dark’).
As the tradition goes, Austria’s most successful fundraiser has started just in time for the upcoming holiday season. Once again, DEMNER, MERLICEK & BERGMANN take care of the TV-spot in cooperation with Close-Up Film production and the ORF-Team lead by Sissy Mayerhoffer. This year the spot – directed by Ron Eichhorn – fully evolves around soccer.
12 November 2013
DEMNER, MERLICEK & BERGMANN helps homeless-facility VinziRast help.
Since 2003 the Vincent Community St. Stephan – co-founded by Cecily Corti – operating under the name VinziRast has been helping homeless people in Vienna with seemingly limitless personal dedication. Ten years later this organization has turned into an institution.
21 October 2013
New Business. DEMNER, MERLICEK & BERGMANN and LIBRO get cozy with one another.
DEMNER, MERLICEK & BERGMANN celebrates a new client. As of now, the Viennese agency advertises the Austrian cult brand Libro.
21 October 2013
Never stop starting something: DEMNER, MERLICEK & BERGMANN start new campaign with LIBRO
The retail chain LIBRO makes a return to Austria’s screens with the help of DEMNER, MERLICEK & BERGMANN. The new campaign starts on October 20th, 2013 and all signs point to the start.
14 October 2013
New campaign: DEMNER, MERLICEK & BERGMANN Make(s)-A-Wish
The Make-A-Wish Foundation has made it its task to fulfill seriously ill children’s biggest dreams. For every wish come true the children find new encouragement and it helps forget the suffering caused by their illness.
07 October 2013
Nature’s miracle. DEMNER, MERLICEK & BERGMANN create ‘Miraculees’ - a new house brand for REWE International AG
Whether small or large, colorful or crooked: Starting now, BILLA, MERKUR and ADEG sell fruits and vegetables that don’t necessarily correspond with the common opinion of optical standards, but leave absolutely nothing to be desired taste-wise. Themed ‘using instead of wasting’, REWE International AG wants to fight against the widespread throwaway society.
02 October 2013
Advertising as art. ‘Look Twice’ campaign for the Styrian Autumn in the current ‘BrandSchutz // Attitudes of Intolerance’ – exhibition in Jena
In Germany, Jena to be exact, the exhibition ‘BrandSchutz // Attitudes of Intolerance’ can be seen until November 17th. BrandSchutz - a joint project of the Department of Art History at the University of Jena, and the Jena Art Association, initiated this exhibition.
30 September 2013
Bank Gutmann launches first advertising campaign ever.
Founded in 1922, the Private Bank Gutmann specializes in asset management, managing customer funds of more than 16.8 billion Euros. A considerate responsibility, that has not gained much press. In this ever-changing media environment, in which competitors are currently strengthening their position, it is time for the traditional Viennese institution to present its services.
Five print ads display the key areas of the banks’ clientele and the associated services by Bank Gutmann.
This creative implementation was preceded by the development of a strategy in which the client and the agency DEMNER, MERLICEK & BERGMANN jointly worked out the brand essence and summarized it in a slogan: ‘Money. And how to keep it.’
‘Our slogan incorporates the core requirement of our clientele. The print ads capture life situations with charm and wit, portraying that a responsible use of money allows for additional opportunities and more security.’ said Chairman of the Board Bank Gutmann AG Frank W. Lippitt.
25 September 2013
New Business: DEMNER, MERLICEK & BERGMANN wins HEUTE (today)
In early summer, the daily newspaper ‘Heute’ (Today) invited agencies to join their pitch presentation. DEMNER, MERLICEK & BERGMANN clearly prevailed in this competition against account holder Lowe/GGK and Jung von Matt.
16 September 2013
DEMNER, MERLICEK & BERGMANN quietly plasters away!
ARGE Shine Marketing sets the second focus of its campaign and talks about soundproofing. Although quietly, but unmistakably. In springtime, DEMNER, MERLICEK & BERGMANN started the ‘plaster well, live better’ campaign for the collective account of Austria’s leading plaster manufacturers.
16 September 2013
Hofstädter has another bold move up his sleeve
DEMNER, MERLICEK & BERGMANN with a new TV spot for meat and sausage brand Hofstädter of REWE International Corp.
06 September 2013
A wink in the Austrian elections
During the highly anticipated international match between Austria and Germany in the Munich Allianz Area tonight the SPÖ (Social Democrats) interrupts its election campaign in order to mobilize the solidarity of Austrians.
03 September 2013
The sweet side of the Riding School
In the new TV spot from DEMNER, MERLICEK & BERGMANN for Vienna Sugar the sugar-sweet side of the Lipizzaner is put to show once again. This time, the spot includes a female pupil.
02 September 2013
Get rid of excess kilowatt-hours with WIEN ENERGIE (VIENNA ENERGY) and DEMNER, MERLICEK & BERGMANN
Every child knows that energy is a valuable asset, which should be used responsibly. However, the awareness alone does not mean that people actually know how to use energy responsibly, without sacrificing comfort. Here lies a great need for education.