News//Budgets
News from the Super-Eagles
Exactly what it is that sets the ÖSV ski jumpers into motion to fulfill their dreams of a winter-jump in summer can be seen the newest VOLKSBANK TV-spot from DEMNER, MERLICEK & BERGMANN.
Set like an agent film, the new DEMNER, MERLICEK & BERGMANN campaign shows the adventurous missions of our ski-jumpers Gregor Schlierenzauer, Thomas Morgenstern & Co, and how they fulfill their dream of a winter-jump during summer in a fun and creative way.
True to theme, an ice-cream truck is hijacked on the village square, or even an ice sculpture gets kidnapped. An ice floe vanishes from the penguin enclosure at the zoo – a stunt for which Thomas Morgenstern himself jumped into the water during filming.
‘Our new spot portrays VOLKSBANKS value perfectly and shows the opportunities that lie within a strong partnership. The cooperation with the ÖSV - ski jumping team is a great example for the effective connection of joint strengths.’, said marketing manager Mag. Thomas Heimhofer about the latest episode of the Super-Eagles.
The well proven Super-Eagles combination of cult director Zoran Bohac and Filmhouse were responsible for the latest VOLKSBANK spot. The accompanying print implementation comes from photographer Dieter Steinbach.