News
01 May 2013//Budgets
Not everyone can have the perfect short-spot – mömax can.
New mömax campaign from DEMNER, MERLICEK & BERGMANN.
30 April 2013//Press
DEMNER, MERLICEK & BERGMANN: Management changes.
Andrea Schmitz Dohnal, a longtime member of the Board, has decided to take on new challenges on the clients’ side and will leave the agency mid-May. Managing partners Mariusz Jan Demner and Dr. Harry Bergmann took the opportunity to restructure: Alongside existing members Evelyn Schmidt Lukele (Contracts/Administration), Mag. Francesco Bestagno (Creative) and Helmut Schliefsteiner (Brand Consulting), long-term employees Christin Herrnberger and Katharina Schmid now amend the management board. Christin Herrnberger takes over the management of Client Counseling, Katharina Schmid will be responsible for Planning and New Business.
30 April 2013//Budgets
Keira Knightley for Vöslauer
Following into the footsteps of Claudia Schiffer, Cindy Crawford, Anna Netrebko, Franziska van Almsick and Agyness Deyn, a new Vöslauer testimonial discovers her love for the mineral water – Keira Knightley – and seamlessly joins the list of big names.
23 April 2013//Budgets
World-class roadside assistance from above.
In the new DEMNER, MERLICEK & BERGMANN TV commercial for Volksbank, Andreas Goldberger finds himself in a rather unfortunate situation.
Right in the middle of the majestic Erzbergbridge his car breaks down. Luckily for him, the Volksbank wings 80.000 small and medium entrepreneurs throughout Austria, as one learns in the spot. One of which is stunt pilot, air-race champion and flight entrepreneur Hannes Arch.
03 April 2013//Budgets
Scrumptious!
Out of school and straight into the organic garden, is the motto of the new Ja!Natürlich TV-spot.
19 March 2013//Budgets
DEMNER, MERLICEK & BERGMANN show sportsmanship with Wien Energie
Another year has passed, and to celebrate the 10th anniversary of Wien Energie (Vienna Energy) Sports Weeks, sport enthusiasts get more than they could have hoped for. It really does not matter if someone is actively participating, or is there to cheer on their favorite athlete(s). Themed ‘A city gets fits’, numerous sporting events and activities evolving around sports, fitness and health take place March 17th to April 14th 2013.
06 March 2013//Awards
CREATIVE CLUB AUSTRIA (CCA): DEMNER, MERLICEK & BERGMANN leads the way with 23 precious metals.
In line with a gala, the CCA presented the awards (Venus) in gold, silver and bronze for the most creative advertisements of the year.
28 February 2013//Budgets
mömax presents: The Holy Chair
DEMNER, MERLICEK & BERGMANN react to the surprising resignation of Pope Benedict XVI. with a series of ads.
05 February 2013//Budgets
DEMNER, MERLICEK & BERGMANN starts plastering!
A new campaign sets the mood for a building material that has been around and has accompanied people for thousand of years: plaster.
11 January 2013//Budgets
VIENNA STÄDTISCHE awards DEMNER, MERLICEK & BERGMANN with Etat
Wiener Städtische invited five agencies to pitch last year. Advertising- and Sponsoring Manager Sabine Weiss: ”Based on our briefing, the agency DEMNER, MERLICEK & BERGMANN presented the most convincing and refreshing new advertising campaign.”
14 December 2012//Budgets
DEMNER, MERLICEK & BERGMANN bang the plaster!
DEMNER, MERLICEK & BERGMANN score the pitch for the ARGE Shine Marketing account – the association of Austrian plaster-producers.
The mineral construction material plaster has proven itself for thousand of years and has countless benefits. Constructor, builders and architects are now raising awareness about this material again.
For this reason, nine Austrian manufacturers and distributors of plaster have joined forces and formed a consortium for joint advertising.
A successful pitch has secured DEMNER, MERLICEK & BERGMANN this account.
The agency impressed with simple, yet spectacular ideas that dramatize the advantages of this material in a humorous and life-like way. And therefor well position plaster.
The launch of the campaign is planned for spring 2013.
06 December 2012//Awards
Creative ranking Austria: DEMNER, MERLICEK & BERGMANN Number 1 for the eleventh time
DEMNER, MERLICEK & BERGMANN scored the sought-after first place in the creative ranking in the newly published magazine ‘Bestseller’, leaving the other competitors far behind.
27 November 2012//Budgets
Remote control for your home.
With the new Easy Home control by Vienna Energy, your own home can be easily remote-controlled via Smartphone or the Internet. Thus, radiators, lamps and small electrical appliances can be turned on or off by the push of a button.
The benefits – apart from optimizing energy costs - are being displayed by a lovely couple in this launch-campaign. The two are being faced with an escalating house party by their youngsters. But just before things turn to worse, the parents take out the remote control, and without further ado, end the party. Much to the surprise of the young party guests.
Accompanying the spot, which can now be seen on TV and at the movies, there are print ads, online banners, info screen ads and POS communication in Vienna Energy Customer Service Centers, as well as dialogue marketing, to inform about this new home automation as much as possible.
23 November 2012//Budgets
See the specialness. Not the disability.
For the past 40 years, the campaign ‘Licht ins Dunkel’ brings hope to the lives of children and young adults who fight life with some sort of disability.
And for the 16th time in a row, the advertising campaign for Austria’s largest humanitarian relief operation comes from the agency DEMNER, MERLICEK & BERGMANN.
16 November 2012//Awards
DEMNER, MERLICEK & BERGMANN the number 1 in digital creative ranking
In addition to being the number 1 in creative ranking, the number 1 in sales ranking, scoring 1st place at the Effies for German-speaking countries, DEMNER, MERLICEK & BERGMANN is also number 1 at the premiere of the digital creative rankings of werbeplanung.at.
13 November 2012//Budgets
Guad (good) Appetite!
Lets recall: Ever since parent-teacher night, the farmer has madly fallen in love with piglets Organic-teacher. The fact that she is coming over for dinner makes him even more nervous. Luckily, piglet has dished up a storm and rumor has it that the Organic-teacher will bring something along as well.
05 November 2012//Budgets
Featuring: Children
Since 1944 Sylvia Rotter revolutionized the theater work with children in collaboration with an international team of renowned artists. Starting now this successful concept, the ‘Rotter-Method’, is being supported by a corresponding online performance.
DEMNER, MERLICEK & BERGMANN created and implemented the website for the Viennese Children’s Theatre.
31 October 2012//Budgets
Energetic performance-show by DEMNER, MERLICEK & BERGMANN
Wien Energie is the largest regional energy provider in Austria. That is clearly not all, as the new print campaign created by DEMNER, MERLICEK & BERGMANN for the energy service provider demonstrates.
31 October 2012//Budgets
Möbelix stirs it up!
As part of the Möbelix ‘Almost-for-Free-Show’ 3D-characters can have a guess at the amazingly low prices of Möbelix products and can also win them.
Now the ‘Almost-for-Free-Show’ makes surprise visits to Austrian homes as part of their tour. Presenter and new testimonial is soccer-legend Toni Polster, who brings the slightly overwhelmed candidates on the right price track with his famous sense of humor.