News//Press
DEMNER, MERLICEK & BERGMANN launch first campaign for Danish Brand Products Association
After winning the budget for the Danish Brand Products Association at the beginning of the year, the first brand community campaign of the country is ready to go on air. Client is the Danish Brand Product Association DLF.
Representative agency is DEMNER, MERLICEK & BERGMANN, Vienna, who has partnered up with Danish top agency Nørgård Mikkelsen for this client. The result is an integrated campaign, which includes TV, Out-of-Home, online and mobile activities. On the campaign website www.AltidPåMærkerne.dk, further information on participating brands can be found, as well as the possibility to win brand products.
At the heart of the campaign is the innovative power of the brands. To meet the needs of the consumers, to improve their lives and to gain their trust, these brands are constantly working on improving and renewing their products. Subsequently the main concept of the campaign is: ‘We reinvent it (good taste, bread culture, cocktails, spice) and much more for you; over and over again.’
Helmut Schliefensteiner, Account Director / Board Member DEMNER, MERLICEK & BERGMANN: ‘As previously done in France, Hungary, Germany and Norway, we have created and designed the concept specifically for the Danish market and are excited about launching another Brand Products campaign in yet another country.’
From a visual perspective, the motives remind of a energetic discharge, which reflects the momentum of brand innovation.