News//Press
06 July 2016
DEMNER, MERLICEK & BERGMANN continues campaign ‘Da komm ich her!’ (That’s where I’m from!)
Regionality is of utmost importance to Austrians. In fact, it’s as important to them as never before. To address this need, ‘Da komm ich her!’ (That’s where I’m from!) – the REWE International AG’s private brand for seasonal fruits and veggies from local farmers – is expanding its assortment continuously.
29 June 2016
New Business: DEMNER, MERLICEK & BERGMANN designs international B2B gig for KUK in 16 languages.
KUK, domiciled in Ried im Innkreis and with 16 branch offices accross Central and Eastern Europe, is vendor of consultation intensive food- and pharmaceutical raw materials, that is reorganizing its communication.
30 May 2016
From designer bucket seats, lattes and Effies:
DEMNER, MERLICEK & BERGMANN creates new campaign for the IAA Effie Awards 2016.
23 May 2016
DEMNER, MERLICEK & BERGMANN launch campaign for ‘Blooming Austria’
On May 22nd, 2016, the REWE group starts a wide-spread initiative with ‘Blooming Austria’, to save endangered butterflies. The accompanying campaign comes from DEMNER, MERLICEK & BERGMANN.
18 May 2016
Vegavita and DEMNER, MERLICEK & BERGMANN bring a beastly good band to TV.
What successfully started online last year, OOH, and POS and in print, now finds its sequel on TV: The beastly good band of Vegavita, REWE International AG’s own brand, calling all of Austria to #heutemalvegan (#letstryvegan).
13 May 2016
‘Not available’, is not available at MERKUR
In the latest TV spot by DEMNER, MERLICEK & BERGMANN, ‘Fränz’ presents the incredible diversity of MERKUR’s products.
10 May 2016
DEMNER, MERLICEK & BERGMANN launch first campaign for Danish Brand Products Association
After winning the budget for the Danish Brand Products Association at the beginning of the year, the first brand community campaign of the country is ready to go on air. Client is the Danish Brand Product Association DLF.
09 May 2016
After six years of a highly successful collaboration with the Spanish Riding School, WIENER ZUCKER now turns the focus of brand communication in a different direction.
To attract new target groups and position the brand even more broadly, the sport theme was chosen, and the absolute superstar player of the Austrian soccer all-time champion SK Rapid Vienna could be won as the attractive advertising medium. The green-white captain and heart of the team, Steffen Hofmann, takes on an important role in the latest TV-spot ‘Austria’s sugar side’.
15 April 2016
Set menu paired with accompanying water
DEMNER, MERLICEK & BERGMANN with new culinary campaign for 1-liter glass bottle from Vöslauer.
07 April 2016
ZOOM Children’s Museum:
DEMNER, MERLICEK & BERGMANN treads new ways for PR with students. A delightful task for the creatives of D,M&B: The Viennese children’s museum Zoom provides absolutely innovative and in professional circles globally recognized educational work, but has – so far – not made a big fuss of that fact.
04 April 2016
#PayWithAWahlspruch
Presidential campaign: Using poetry for politics
DEMNER, MERLICEK & BERGMANN stirs up the election campaign with billboards for JULIUS MEINL coffee.
11 March 2016
DEMNER, MERLICEK & BERGMANN: Winner’s podium for the best newspaper advertisement of the year / Print Advertiser of the Year
At last night’s Association of Austrian Newspapers (VÖZ in German) gala in Vienna’s Concert Hall, the ADGARS were awarded for best work in print media in the year 2015.
09 March 2016
MERKUR bakes like granny
In the new TV-spot from DEMNER, MERLICEK & BERGMANN, ‘Fränz’ introduces a new friend.
08 March 2016
AGENCY RANKING AUSTRIA 2015
According to revenue numbers tracked by “Media Focus Research” and just recently published by the industry magazine ‘Medianet’, DEMNER, MERLICEK & BERGMANN is the largest Austrian advertising agency for the 15th time in a row and was able to exceed the 200 Million mark for the first time (207,251.066 Euro)
07 March 2016
Sienna Miller sits in lotus position
DEMNER, MERLICEK & BERGMANN put Hollywood-star Sienna Miller from the film- to the yoga studio for VÖSLAUER
01 March 2016
WIENER STÄDTISCHE mingles with students
DEMNER, MERLICEK & BERGMANN presents campaign for student insurance ‘Level Up’.
Solely a good outcome on an exam does not make a student successful – first, one must also master the trials of life. That’s the main idea behind the new campaign.
25 February 2016
DEMNER, MERLICEK & BERGMANN: starting off 2016 optimistically with New Business
- Brand Products Association Denmark:
While the already twentieth brand products campaign dominates billboards and media coverage throughout the country, DEMNER, MERLICEK & BERGMANN is already intensively working on their latest account acquisition: a brand community campaign in Denmark.
08 February 2016
One more roof. 5 less refugees.
Dr. Christian Konrad (‘Austria xxx) starts – in cooperation with the Red Cross and advertising agency DEMNER, MERLICEK & BERGMANN – a wide-spread fundraiser.
Homes for homeless immigrants.
03 February 2016
DEMNER, MERLICEK & BERGMANN starts new campaign for ACTUAL
The kid that plays the trumpet too loud, the dog that doesn’t need to be a Doberman and the blanket that is too short - wherever windows by ACTUAL are installed, you can forget about cold feet, angry neighbors or worrying about safety. This shows the, with a slight wink implemented, new ACTUAL window campaign from DEMNER, MERLICEK & BERGMANN.
29 January 2016
20 years ‘Pay attention to the brand’
What started as an idea in 1997 evolved into a consistent, public appealing initiative for brand products over the years: Since then, companies have decided to participate in the joint campaign of the Austrian Brand Association over 750 times.