Media Markt Switzerland Lölis
Customer
Media Markt SwitzerlandYear
2014Medium
TV
- Firstly, the concept of a “löli” must be explained. It is a pleasant, non-pejorative Swiss German word for an “idiot”. Two worlds clash in the new Media Markt campaign: family Löli, who still live in the past, is confronted with modern consumer electronics from Media Markt.