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3, 2, 1 – YOURS! DEMNER, MERLICEK & BERGMANN’s creative points are under the hammer! viaprinto won the auction and purchased points for 1.010,00 Euros
The creatives of DEMNER, MERLICEK & BERGMANN went through pretty exciting 15 seconds Monday noon, as their eBay-auction for their creative-points ended at 12.10 pm.
It all started 10 days ago with a starting bid of 1€, but after intense German and Austrian industry media coverage on the topic, the bids skyrocketed and quickly broke the 200€ mark. By the end of the auction, the site had been viewed nearly 2000 times.
This alone would have been reason to celebrate, but the last 15 seconds really rocked the agency’s world: The bid for the 29.397 points went to the German online-printer viaprinto for incredible 1.010,00 Euros. This amount ensures homeless people 505 nights, including dinner and breakfast in the emergency shelter VinziRast – the organization who receives the money.
Dr. Gerd Dussler, CEO of viaprinto on his motives for the auction: “We auctioned to win the creative-points to give them a new meaning. As an online-printer we want to give creative minds the freedom to realize their ideas. Therefore we will bequeath the points to the youngsters to honor outstanding achievements. Furthermore, we can help people in need with the donation.”
Mariusz Jan Demner on the result of the auction: ”It’s wonderful to turn a loss into a gain with a great idea. Hence, we needn’t mourn the cancelled creative ranking.”