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Sienna Miller sits in lotus position
DEMNER, MERLICEK & BERGMANN put Hollywood-star Sienna Miller from the film- to the yoga studio for VÖSLAUER
After sharing her beauty secret with us last year, Sienna shows us how she stays fit this time around. In a yoga studio in London’s Barbican she can easily keep up with even the most advanced yogis. That said, the yoga mat is nothing new for Sienna, her mother ran a yoga studio, after all.
So, it doesn’t come as a surprise, that she ends up inventing her own exercise. One that allows for her to replenish with Vöslauer - even during her yoga practice.
The spot was filmed in 2015, directed by Jan Wentz, using the internationally acclaimed and award-winning cameraman Damian Morisot.
In addition to the TV-spot, yoga-tutorials were also produced. These can be accessed on demand during the TV commercial. That enables the viewers to immediately start with the exercises, right in front of the TV. Perfectly themed: If you want to stay young, you better get an early start.
The campaign is accompanied by ads, citylights, online banners and a microsite with the tutorials and a sweepstake.