News//Press
MERKUR bakes like granny
In the new TV-spot from DEMNER, MERLICEK & BERGMANN, ‘Fränz’ introduces a new friend.
This friend strongly reminds him of his granny, even though the friend looks nothing like her, can’t knit as well and doesn’t quite have the same hairdo. But the new friend can do one thing: bake like granny – and that’s something he has to know how to do, as he is a pastry chef for MERKUR.
And MERKUR bakes all the cakes and pastries themselves. It doesn’t come as a surprise that they all taste as good as home-baked by granny.
Kerstin Neumayer, MERKUR Board member, on the new campaign: ‘Our MERKUR markets bake fresh cakes and pastries daily. That way we can cater to our customer’s individual needs. Our new campaign shows this. Our pastries are baked according to our own recipes and thanks to the enthusiasm of our pastry chefs, they taste as good as shared baking moments with the favorite grandmother.