News//Press
#PayWithAWahlspruch
Presidential campaign: Using poetry for politics
DEMNER, MERLICEK & BERGMANN stirs up the election campaign with billboards for JULIUS MEINL coffee.
Julius Meinl has set a goal with its leading candidate ‘President’ – to liven up what’s been rather lame activities around the presidential election 2016, with a hefty dose of poetry and creativity. To achieve that, all Austrians are encouraged to create their own - as poetic as possible - election slogans and to enter them at PayWithAWahlspruch.at (https://paywithawahlspruch.at) (PayWithASlogan). The first 1000 slogans can win a pack of Julius Meinl President – now that’s a real and tangible electoral success!
What’s special about this is that the most talented poets can be part of the Julius Meinl election campaign, which will be starting soon: the most unique slogans will be published in newspaper ads.
The focus of the campaign however, will be billboards, which will be hanging in large formats next to the presidential candidates, all throughout Austria. The campaign was launched on March 21 with the #PayWithAPoem event in the Viennese Café Korb, supported by celebrities such as Rainer Schönfeld, Ciro de Luca and many others.
Mag. Tanja Falter, MBA/ Marketing Manager of Julius Meinl: ‘After the success of our event ‘Pay with a Poem’, we are excited to further inspire Austrians with the campaign #PayWithAWahlspruch (PayWithASlogan). True to our motto and positioning ‘Julius Meinl. Inspiring poets since 1862.’, it is extremely important to us to interest people for poetry and culture, but also to encourage them to become poetically active themselves.’
Marius Jan Demner / Managing Partner of DEMNER, MERLICEK & BERGMANN: ‘So far, everyone is complaining about ‘senior citizen campaigning’, which does not seem to get into gear. It’s basically an invitation to intervene and stir things up with a healthy dose of caffeine. That’s how one can find motives of packages of Julius Meinl coffee between posters of presidential candidates with slogans like ‘A good president can change your constitution’, or, ‘Coffee ground, that’s what’s left after the elections’. User-generated content in return for the possibility of winning coffee, doesn’t only revive the election campaign, but also the Austrian’s creativity.’