News//Press
Vegavita and DEMNER, MERLICEK & BERGMANN bring a beastly good band to TV.
What successfully started online last year, OOH, and POS and in print, now finds its sequel on TV: The beastly good band of Vegavita, REWE International AG’s own brand, calling all of Austria to #heutemalvegan (#letstryvegan).
In the TV spot, the Vegavita-stars showcase the broad range of meatless food products. Whether it’s spreads, dips, tofu-variations, fast meals or desserts – one vegan day per week tastes yummy and does us all good.
Under the hashtag #heutemalvegan (#letstryvegan) are ongoing posts on social media that can be shared and followed. Every post gets collected on heutemalvegan.at and brings an animal to life.
The TV campaign is on air throughout Austria since May 15.