News//Press
DEMNER, MERLICEK & BERGMANN continues campaign ‘Da komm ich her!’ (That’s where I’m from!)
Regionality is of utmost importance to Austrians. In fact, it’s as important to them as never before. To address this need, ‘Da komm ich her!’ (That’s where I’m from!) – the REWE International AG’s private brand for seasonal fruits and veggies from local farmers – is expanding its assortment continuously.
True to its theme ‘Vo do ist besser als von dort’ (‘From here it’s better than from there’, colloquial), consumers can now find even more Austrian vegetables and fruits like sweet ‘Schwoazbea’ (black berries), ripe ‘Marün’ (apricots), delicious ‘Keaschtn’ (cherries) or tangy ‘Radi’ (radishes) in the supermarket aisles of BILLA, MERKUR and ADEG.
But that’s not all there is: The assortment was furthermore expanded with the new product category ‘Eia’ (eggs).
‘When consumers choose ‘Da komm ich her!’ products, they can trust that they are enjoying fresh food from Austrian regions nearby’, says Mag. Melissa Scherr, Brand Management ‘Da komm ich her!’. ‘In addition they make an essential contribution’, she continues, ‘because by buying ‘Da komm ich her!’ products, 1 cent goes directly to the sustainability initiative ‘Blooming Austria’.’
The campaign is currently available nationwide on billboards, on the radio and in print.