News//Press
WIENER STÄDTISCHE now insures clumsiness
In the latest WIENER STÄDTISCHE spot from DEMNER, MERLICEK & BERGMANN, Paul Pech (Paul Unlucky) tries to bring some romance into his life. One can see how he devotedly prepares a candlelight dinner for his sweetheart.
However, as one would have expected, lots of things go wrong: The table breaks apart, plates fly across the room and even the dinner itself ends up flying through the air. The chaos is complete when his sweetheart has to save Paul from the fire on his shoulders with the fire extinguisher.
Both of them take the incident calmly. Luckily, Paul is well insured with his household insurance with WIENER STÄDTISCHE – it even insures his own clumsiness. The perfect deal for Paul and many other Austrians. Thanks to this, little mishaps can no longer ruin the day.
CEO Mag. Robert Lasshofer: ‘It’s not only Paul Pech who is clumsy. In everyday life, we all experience mishaps. Thanks to the new ‘Haushalt Eigenheim Premium’ (Household Homestead Premium) insurance from WIENER STÄDTISCHE, it’s one less thing to worry about.’
The campaign has been launched throughout Austria. TV, outdoor advertising, print and online are strengthened by POS-poster and pre-rolls.