News//Press
Stiegl and DEMNER, MERLICEK & BERGMANN toast to Stiegl’s new Columbus 1492.
With Columbus 1492, Stiegl launched Austria’s first pale ale, which is nationally listed with food retailers and available throughout Austria’s gastronomy.
‘Discover Stiegl’s new pale ale: Columbus 1492’ – so the campaign’s bell rings. Just as Columbus discovered American in 1492, beer lovers should discover Stiegl’s newest pale ale. They will discover the reason why this centuries-old brewing tradition of private brewery Stiegl has been exciting beer-lover’s hearts since 1492. The latest fruity hop taste will delight the taste buds of beer explorers.
The integrated campaign of DEMNER, MERLICEK & BERGMANN starts mid-August and includes TV, 24-sheet posters, rolling boards, digi-screens, online banner ads and a mega board installed on Votive Church, that calls for the 11th commandment of discovery. The label design was also created by DEMNER, MERLICEK & BERGMANN.