News//Press
Making shopping a pleasure for everyone: MERKUR develops market research program for kids!
In the latest TV-spot by DEMNER, MERLICEK & BERGMANN, ‘Fränz’ is once again on the lookout for friends – but this time he is looking for the smaller kind.
These little friends can solve riddles as market researchers at MERKUR and receive a small reward at check out for their efforts. Exploring the market with all senses, looking behind the scenes and much more. The market researcher card is available free of charge in three different designs and makes the children’s visit at MERKUR an adventure. Why? Because there is always something new to discover!
Kerstin Neumayer, MERKUR Board: ‘Most people know that shopping with kids can be somewhat of a hassle, that’s why we created the MERKUR market researcher program. We are excited about every family visit!’
The spot is currently on air and is supported through leaflets, POS activities and folders, as well as direct mailings.
Even more fun for kids: merkurmarkt.at/marktforscher