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DEMNER, MERLICEK & BERGMANN for Ja! Natürlich
The latest campaign, for which Ja! Natürlich created an entirely new imagery, puts the spotlight on animal welfare.
As Austria’s largest organic brand, Ja! Natürlich continuously sets new standards when it comes to organic agriculture and animal husbandry. Many pioneering ideas were exemplary for the entire country, the project ‘Moosdorfer house-chicken and cock a doodle’ became the voluntary standard and ultimately the solution for the entire organic industry.
However, the organic brand does not want to rest on its laurels. ‘Au contraire: We work on improving organic standards even further, on a daily basis, and hope that one day all animals can be as free as our organic pasture cattle, meadow hens, turkeys, pigs, goats and sheep, who live out in the free, year-round’, so Mag. Martina Hörmer, Managing Director of Ja! Natürlich.
DEMNER, MERLICEK & BERGMANN dedicates itself precisely to this vision in the latest 360 campaign.
The young bull Muxl is the main actor, who rather frequently – thanks to all of his free space – needs to be found by the farmer and piglet. ‘For their animals’ sake those two have no problem doing that though’, Dr. Harry Bergmann, Managing Partner of the agency, chuckles.
The campaign is currently on air throughout Austria.