News//Press
MERKUR: Erika has something for everyone
He tells a boy with sparkles in his eyes the story of Erika, who year after year, goes on her way to bring Christmas to the people, with her big sack full of delicacies…
Ok, fine, Erika doesn’t necessarily slide down the chimney, but it is true that she and MERKUR bring the best things for Christmas.
Kerstin Neumayer, MERKUR Executive Board on the latest campaign: ’As always, also on Christmas customers can rely on the supermarket they trust. MERKUR offers everything the heart could desire for the holidays.’
The campaign includes TV and print, as well as flyers, POS design and online advertising.