News//Press
MERKUR: Nobody buys as Clever as ‘Fränz’.
In the current DEMNER, MERLICEK & BERGMANN TV-spot, ‘Fränz’ impressively shows us that one doesn’t only get the largest selection when shopping at MERKUR, but always the best price as well.
It only takes a short amount of time until his shopping cart is filled with a variety of Clever-products. This satisfies ‘Fränz’: With the largest Clever-assortment throughout Austria, one doesn’t only save money, but also the trip to the discount supermarket.
MERKUR CEO Kerstin Neumayer: ‘We want to offer our customers a variety of products, for any budget. With the Clever-assortment we create an enormous selection at great prices. Sometimes even cheaper than the discount price.’
The spot can currently be seen on TV. The campaign includes flyers, POS and online activities