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Your date with Fränz – DEMNER, MERLICEK & BERGMANN call a social-casting on Tinder
This Valentine’s Day, the advertising persona ‘Fränz’ showed his romantic side and sought his date for a MERKUR TV-spot.
On the online platform Tinder he wanted to turn his thoughts into reality: As soon as Fränz had a ‘match’, the chosen one received a message from him, in which they were given further information about the social-casting.
With the authentic brand appearance on the popular dating portal, the online campaign from DEMNER, MERLICEK & BERGMANN speaks the language of the target audience, acts ‘native’ and creates direct contact with the target group.
Whether he managed to find a date is a secret that Fränz keeps to himself – he is a gentleman after all. But one thing is for sure: he is thrilled about several dinner invitations and numerous new ‘Friends’.