News//Press
WIFI and DEMNER, MERLICEK & BERGMAN create desire for continued education
New WIFI Campaign
Increasing ones’ possibilities, growing beyond oneself and setting new goals – that this is possible with the classes offered by WIFI is shown in the new 360 degrees campaign from DEMNER, MERLICEK & BERGMANN.
The focus is on the positive motivation to improve knowledge and skills at any point in life.
On TV, Out of Home, in Print and Online the new campaign shows what a reliable companion for education WIFI is and what value knowledge has in the life of a person. The narrators of the TV spot have the same jobs in their “real” lives and lead by example.
WIFI Austria Curator Mag. Markus Raml: “Continued education moves you forward, ideally a big step towards your own goals. The comprehensive selection of courses offered by WIFI provides that opportunity and the slogan “learn yourself forward” as well as the execution of the campaign bring the message skillfully on point.
The WIFIs, the Wirtschaftsförderungsinstitute der Wirtschaftskammern (Institute for Economic Development of the Chambers of Commerce) are with a market share of 20% the largest provider of professional education in Austria. Each year, more than 350,000 customers attend over 30,000 workshops, seminars and advanced courses. Currently there are 12,000 trainers deployed across WIFIs. For 70 years, WIFI with its umbrella organization (WIFI Austria), nine state institutes and 80 branch offices, has been the competent partner of the Austrian economy. WIFI International accompanies internationally active Austrian companies with professional education “Made in Austria” in countries across the CEE and SEE regions. WIFI Entrepreneur Service offers events and publications on topics that will become important to the companies. There is a focus on the development and coordination of economic grant programs with co-financing partners.
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