News//Budgets
Fourth new business in 2017: DEMNER, MERLICEK & BERGMANN docks in Monaco
DEMNER, MERLICEK & BERGMANN reports a, for an Austrian agency rather unusual, budget win It’s the “Société Monégasque Internationale Portuaire“ – the corporation that operates the three marinas of the Principality.
As the boat capacities in Monaco have been exhausted and booked out for many years now, the marina “Cala del Forte’, which is in Ventimiglia, about 8 nautical miles away, emerges. With an investment expenditure of around 80 million Euros, this marina will offer an additional 171 docks for yachts between 6.5 and 60 meters starting in the summer of 2018.
After intense discussions and strategic workshops, DEMNER, MERLICEK & BERGMANN has been commissioned with the communicative marketing of this prestigious development project. The agency serves 12 European countries out of Vienna, for example in France for over 10 years for the brand association ‘Prodimarques’.
Giovanni Battista Borea d’Olmo, General Director, ‘Ports de Monaco’: ‘We are delighted to have found in DEMNER, MERLICEK & BERGMANN an agency that thinks beyond the limits of conventional communication while being a competent strategic advisor for us. With digital, direct and branded addresses and classical advertising they will support the marketing of our new marina.’
Caption: Giovanni Battista Borea d’Olmo, General Director, ‘Ports de Monaco’ and Mariusz Jan Demner dock together in Monaco.