News//Press
VÖSLAUER: Wild chase with Lily James
Lily James is the new face of the latest Vöslauer campaign. The British actress, known from ‘Cinderella’, ‘Downtown Abbey’, ‘Pride and Prejudice’ and soon to be released ‘Baby Driver’, is replacing Sienna Miller as the Vöslauer testimonial.
The charming Hollywood-star sprints into an athletic start. In the latest campaign – created by DEMNER, MERLICEK & BERGMANN – it’s all about running. Themed ‘Who wants to stay young should get an early start’, the spot shows Lily James on her morning run.
Surely stars know one problem all too well: Paparazzi.
Through her relaxed jog through Vienna, a horde of paparazzi start following her. Sure enough, being active and having enough Vöslauer mineral water along for the run pays off. Thanks to her fitness and plenty of water, the Hollywood-star makes the horde of paparazzi work up quite a sweat.
Lily however wasn’t the only star on set. Anthony Mandler directed this spot. One star in front and one star behind the camera. Anthony’s work includes famous music videos for Rihanna, Taylor Swift or Jay Z.
Film Production for this spot was PPM, who got additional support from ‘Les Clefs d’Or’, the worldwide association of hotel concierges.
Exercise and its contribution to overall health play a big role in the spot. On the campaign-microsite one can see the 75-seconds Director’s Cut of the spot, as well as plenty of info and content regarding running.