News//Budgets
International Woman’s Day: Julius MEINL turns into Julia.
For the upcoming International Woman’s Day, the creatives at DEMNER, MERLICEK & BERGMANN came up with something rather special for their client Julius Meinl. For one day Julius Meinl will turn into Julia.
Austria’s most famous coffee-brand gets to show off its feminine side. And this day is being honored with its very own motive. With a bushy ponytail the normal, iconic Moor’s head is being transformed into a woman. And Julius simply became Julia Meinl. Without intention to sell or ingratiation. Simply put, a bow taken to the International Woman’s Day – to generate more attention and initiate discussions. The motive will appear as an ad, poster, Citylight and online.