News//Budgets
DEMNER, MERLICEK & BERGMANN for the Vienna Energy weeks
Sportsfans and exercise starved individuals once again have an opportunity this year to support their stars or become active themselves during the Vienna Energy Sport Weeks from 18 March 2012 to 15 April 2012.
From exciting hand ball, basketball or football matches to goose bump generating football hits, everything is on the schedule. You don’t have to be on the ball to be there live – with the Vienna Energy Half Marathon and the Vienna City Marathon getting thousands of Viennese on their feet. “Our goal is to support mass exercise in Vienna and once a year to generate interest in physical activity.”, said Mag. Alexandra Radl (Director of Marketing Wien Energy). All fans of the sports week also have a chance to win prizes with a total value of 26,000 Euro as part of a big sweepstakes. The fitting campaign for the sports week were provided by DEMNER, MERLICEK & BERGMANN. To create the visuals, renowned Austrian sport stars such as Stefan Holzinger (Raiffeisen Vikinngs) or Helge Payer (SK Rapid Wien) were dynamically featured. The coverage plan is quite sporty, too: The campaign includes a broad billboardcampaign in greater Vienna, Promotions and distribution activities, online advertising and ads in sports and recreational magazines.