News//Budgets
The wait was worth it
With this slogan, DEMNER, MERLICEK & BERGNANN lead the launch campaign for the new and exclusive PAYLIFE Black credit card.
There are people who expect more from a credit card than cashless payments. They want to enjoy innovative, unique and exclusive benefits that never stop being enhanced. For those people, PayLife has developed PayLife Black.
The idea behind PayLife Black is perfectly illustrated by the campaign: Everyone once in a while has the feeling that there is something missing in life, something it is worth waiting for. To get it, you have to put everything on the right card in the right moment – and in this case it is a credit card.
If you are amongst those that want to delight in the beauty of our models back: You will encounter her sooner or later in print, in Citylight and of course online. Just wait; it will be worth it.