News//Budgets
OMV: The journey of the double-discoverer continues
This time, the “Floating Community” lifts the anchor. The kids’ latest vision is the “Floating Community” which allows them to be anywhere, yet always at home.
Once again, OMW fills the role of the energy provider of tomorrow and supplies the energy on board today. Catering to the focal point of natural gas, the “Floating Community” is equipped with gas tanks and its own gas-power plant. That way there is always enough energy even if the sun wasn’t to shine or there was no wind. At the end of the clip, the double-discoverer guides the viewer to the homepage to double-explore the fascinating world of OMV. Michael Humber, OMW Senior Vice President Corporate Communications: “In the current campaign flight, we point out the increasing importance of natural gas. Natural gas is an important component of the energy mix of the presence and future. We clearly highlight our core message that OMV secures the energy of today and tomorrow.” Rosa Haider-Merlicek, Creative Director: “During the production the kids had lots of freedom and most of all, tons of fun. You can really feel this positive energy and after all, the main question really is: Where do those kids get the energy?” The campaign can be double-explored on TV, Print and Megabaords.