News//Budgets
DEMNER, MERLICEK & BERGMANN bang the plaster!
DEMNER, MERLICEK & BERGMANN score the pitch for the ARGE Shine Marketing account – the association of Austrian plaster-producers.
The mineral construction material plaster has proven itself for thousand of years and has countless benefits. Constructor, builders and architects are now raising awareness about this material again.
For this reason, nine Austrian manufacturers and distributors of plaster have joined forces and formed a consortium for joint advertising.
A successful pitch has secured DEMNER, MERLICEK & BERGMANN this account.
The agency impressed with simple, yet spectacular ideas that dramatize the advantages of this material in a humorous and life-like way. And therefor well position plaster.
The launch of the campaign is planned for spring 2013.