News//Budgets
DEMNER, MERLICEK & BERGMANN starts plastering!
A new campaign sets the mood for a building material that has been around and has accompanied people for thousand of years: plaster.
With the joint goal to raise awareness for the benefits of said building material, the leading manufacturers of plaster got together in November to – via ARGE Plastermarketing – promote image and sales. Dr. Georg Bursik, Chairman of the ARGE Plastermarketing, is pleased “to have found the right partner in DEMNER, MERLICEK & BERGMANN for an extraordinary campaign”.
The results are TV-spots and an online-presentation that demonstrates and dramatizes the advantages of plaster in a humorous way. “We have managed to find a very lifelike and ingenious implementation, which clearly and impact-strongly positions plaster,” said Mariusz Jan Demner.