News//Budgets
World-class roadside assistance from above.
In the new DEMNER, MERLICEK & BERGMANN TV commercial for Volksbank, Andreas Goldberger finds himself in a rather unfortunate situation.
Right in the middle of the majestic Erzbergbridge his car breaks down. Luckily for him, the Volksbank wings 80.000 small and medium entrepreneurs throughout Austria, as one learns in the spot. One of which is stunt pilot, air-race champion and flight entrepreneur Hannes Arch.
And if you are in need of roadside assistance, then have it done in style. Which means: He lands his plane directly on the bridge in order to pick up Andreas Goldberger.
Incidentally this was a stunt that even world champion Arch has never done prior to shooting this spot.
This resulted in an impressive film, which portrays the importance of Volksbank as a major supporter for the local economy in a visually stunning and action-filled manner.
Helmut Wurian, Head of Volksbank Marketing, comments on filming: ”Fact is that we have the best known bank slogan (75% spontaneous recognition) in Austria. This goes back to making our slogan ‘Volksbank. With F like Flügel. (With V like Wings) an active part of our communications by filling content and making it tangible. It should not surprise, that we work alongside our classic Super Eagles campaign with the Volksbank testimonials Andreas Goldberger and Hannes Arch for special topics. Because honestly, who could give more tailwind next to the ski jumpers than exceptional pilot Hannes Arch.”