Demner, Merlicek & Bergmann

News//Budgets

Friends of the Bees

JA! Natürlich TV-spot from DEMNER, MERLICEK & BERGMANN puts the spotlight on current bee issue.

In the wake of the great ‘Bee Summit’, Austria’s leading organic brand has quickly responded with a TV-spot on this topic. Au contraire to conventional agriculture, JA! Natürlich has completely abstained from using chemical fertilizers and pesticides since its foundation 19 years ago. The highly toxic pesticides threaten not only ladybugs, butterflies and small birds, but they are also held responsible for the vast amounts of bee deaths. Bees lose their orientation due to the chemical substances, which makes it impossible for them to find their way back to the hive.

One thing is certain: The organic farmers of JA! Natürlich have always backed the bees.
The TV-spot is currently on air, in addition there are ads and free cards.

(PR)

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